Paul Mabray Joins Small Lot Bottles Board of Advisors
Small Lot Bottles, a leader in innovative wine fractionalization services, is excited to announce the addition of industry expert Paul Mabray to its Board of Advisors. Mabray’s extensive experience in the wine industry and his enthusiasm for innovative approaches to wine marketing and sales will help guide Small Lot Bottles as it continues to revolutionize the way wine is shared and experienced.
Mabray, who has long been a champion for disruptive change in the wine industry, brings his deep understanding of market trends and cutting-edge sales strategies to the table. Reflecting on his decision to join Small Lot Bottles, Mabray shared, “The wine industry is navigating turbulent times, and innovative sales and marketing strategies are more crucial than ever. As Alder Yarrow pointed out in his recent article (https://www.vinography.com/2025/01/wine-just-got-fun-sized)—and I’m paraphrasing here—the concept of ‘fun-sizing’ wine is a fantastic way to introduce more people to wine by making tasting more accessible. Small Lot Bottles is leading the charge in making this concept a reality, but what makes them unique is their diverse approach. Instead of committing to a single method, they’ve compiled a portfolio of the best fractionalization solutions available, including Coravin, Tubes, and more. This comprehensive approach is crucial for the industry as it embraces this innovative packaging solution."
Mabray is particularly impressed by Small Lot Bottles’ commitment to accessibility. “Small Lot Bottles is helping wineries introduce fractionalized wine by reducing the minimum order to just six bottles, creating more streamlined ‘Just in Time’ fractionalization processes, and establishing a customer success program that helps wineries take on this new approach with minimal risk,” he added. “This is exactly the kind of forward-thinking that will transform how wine is used for gifting, customer loyalty, trade samples, and cross-selling to direct-to-consumer customers.”
Mabray first became acquainted with Small Lot Bottles through Christian Oggenfus of Napa Valley Wine Academy, who has leveraged Small Lot Bottles' services to power the school's innovative wine education programs. Impressed by the company's vision and leadership, Mabray enthusiastically accepted an invitation to join the board.
Abby Bogle, CEO of Small Lot Bottles, expressed her excitement about Mabray’s new role: “We are honored to have Paul join our board. His vast knowledge and passion for the wine industry, combined with his innovative thinking, make him a perfect fit for Small Lot Bottles. With his guidance, we are poised to continue pushing the envelope in making wine more accessible and enjoyable for everyone.”
Small Lot Bottles, led by Abby Bogle, offers a range of services including wine fractionalization solutions through packaging like PET bottles with oxygen barriers and Coravin glass vials. The company focuses on empowering wineries and corporate clients with flexible, cost-effective sampling, gifting, and educational options, with a focus on customer service and seamless distribution.